About Us

Taisin Industrial Co., Ltd. (TSI) – A Legacy of Excellence Since 1951 Establishment of Taisin Industrial in 1951 by Mr. Suwit Praisankul, a Taiwanese entrepreneur who relocated to Thailand, Taisin began with a visionary mission to introduce high-quality Japanese brands to the Thai market. Pioneering brands such as KAO, KANEBO and TIGER rapidly gained popularity, solidifying a strong reputation in the business.

1951 — Establishment

Mr. Suwit Praisankul established Taisin Industrial in 1951 with a vision to bring premium Japanese products to Thailand. Brands such as KAO, KANEBO and TIGER quickly gained popularity and built a strong business reputation for Taisin.

Second Generation

Mr. Suhat Praisankul expanded the business ambitiously.

Developed proprietary brands: NIKKO, BIONET, and BELL STAR COSMETIC.
Positioned Taisin as the exclusive importer and distributor of prestigious European fashion brands, including YVES SAINT LAURENT and KENZO.

Third Era

Under the leadership of Mr. Suragrai Praisankul , Chief Executive Officer (CEO) of Taisin, the company is entering a new era of global growth.

Driving strategic transformation through modernized management systems, elevated marketing standards, and diversified business expansion.
This strategic evolution has enabled Taisin to sustain consistent growth across multiple business sectors.

Legacy & Vision

For over 75 years, Taisin has remained steadfast in its core mission: to carefully curate premium products and trusted partnerships that meet the evolving needs of consumers across generations. Moving forward, we combine the energy and innovation of the new generation with the wisdom and experience of our pioneers — building a future defined by sustainable, resilient growth and unwavering trust.

🔍 Vision

Upholding the legacy of trust as a sustainable family business, we aim to develop enduring partnerships and supply high-quality products to generations throughout Southeast Asia.

📋 Mission

For over 75 years, we have been committed to conducting business with honesty, sincerity, and trustworthiness. We are dedicated to offering quality products that meet consumer needs while strengthening our role as a reliable bridge between manufacturers and communities.