Mr. Suwit Praisankul established Taisin Industrial in 1951 with a vision to bring premium Japanese products to Thailand. Brands such as KAO, KANEBO and TIGER quickly gained popularity and built a strong business reputation for Taisin.

Mr. Suhat Praisankul expanded the business ambitiously.

• Developed proprietary brands: NIKKO, BIONET, and BELL STAR COSMETIC.
• Positioned Taisin as the exclusive importer and distributor of prestigious European fashion brands, including YVES SAINT LAURENT and KENZO — reinforcing the company’s status as one of Thailand’s leading trading corporations.

Under the leadership of Mr. Suragrai Praisankul, Managing Director of Taisin, the company is entering a new era of global growth.

• Driving strategic transformation through modernized management systems, elevated marketing standards, and diversified business expansion.
• This strategic evolution has enabled Taisin to sustain consistent growth across multiple business sectors.

For over 75 years, Taisin has remained steadfast in its core mission: to carefully curate premium products and trusted partnerships that meet the evolving needs of consumers across generations. Moving forward, we combine the energy and innovation of the new generation with the wisdom and experience of our pioneers — building a future defined by sustainable, resilient growth and unwavering trust.